16. Juni 2022
Games Influencers From Hamburg You Should Know In 2022 - Influencer Guide Pt. 1
Influencers can be an enormous help for developers and gaming startups. With their help, you can put your game on the map and reach an even wider audience. But first, one must get to know the local influencer landscape so let’s have a look at five of the most successful games influencers from Hamburg.
The games industry is a very diverse place to work in as it features a variety of different people who carved out their own careers - one relatively new role is the one that influencers play. What started out as an entertaining pastime quickly became an impressive profession that, as the name straightforwardly suggests, continues to influence not only consumers but all players of the games industry - including developers and gaming startups.
In fact, smaller studios can profit quite a lot from being featured in influencer content. There have already been countless stories of indie games being discovered by a major voice in the games industry and developers suddenly reaching huge audiences. Granted, many of those encounters may have happened by chance, but the dream of reaching more players with the help of influencers is by no means a pie in the sky. It’s a real goal that teams can actively reach for - the game itself and the personal taste of the content creator always play an important role when it comes to a feature
Part of achieving that goal is knowing the influencer landscape you want to work with. And naturally, with Hamburg being one of the leading games hubs in Germany, it also has its fair share of popular and upcoming influencers. Let’s have a look at five of the most successful games influencers from Hamburg:
Preferred Genre: Online multiplayer (Fortnite, Valorant)
Amar Al-Naimi, better known as just “Amar”, is one of the most famous influencers from Hamburg. The 27-year-old started out as a professional Call of Duty esports player back in 2016. Now, he is a streamer, presenter, caster, entertainer and member of the “Teammates” crew - a popular live gaming show on Twitch that’s based on similar german tv programs like “Schlag den Star” and “Joko und Klaas”.
Preferred Genre: Variety streamer (Warzone, Mario Kart)
Denis Hardwig is a popular German YouTuber who streams a wide variety of games on Twitch reaching from first-person shooters to Nintendo titles and the occasional casual conversations in the "Just Chatting" category. Originally a member of the gaming influencer group PietSmiet, “Der Hardi” struck out on his own in 2015 and became a solo streamer.
Preferred Genre: Online multiplayer (GTA Online, Fortnite)
“MckyTV” is one of the biggest streamers in Germany. Michael has had a remarkable career over the course of four years and feels most at home in the world of GTA Roleplay. In his streams and videos, he slips into the role of policeman“Michael Hort”, who patrols Los Santos and shares entertaining stories with his viewers.
Preferred Genre: Online Multiplayer, Mobile (Fortnite, Clash Royale)
Maximilian “Trymacs” Stemmler, born and raised in the Hanseatic city of Hamburg, became known in 2016 through his Clash Royale streams on Twitch and recordings on YouTube. Over the years, he gained popularity by playing a variety of well-known games like FIFA, Fortnite, Grand Theft Auto and Call of Duty as well as opening Pokémon cards live on stream. Trymacs is the other half of the “Teammates” crew and created the Twitch show in cooperation with his colleague Amar.
Preferred Genre: Variety streamers
Are they press? Are they Influencers? They’re kinda both! RocketBeans are the long-established rulers of Hamburg's gaming community and have been accompanying the world of video games since their earliest days at the German television gaming program Game One in 2006. Simon Krätschmer, Daniel Budiman, Nils Bomhoff and Etienne Gardé have since formed a broad team under the umbrella of Rocketbeans and accompany a plethora of gaming topics with various different formats on their YouTube channel and website as well as in live streams on Twitch.