Customer Acquisition in the New Design Industry Market
The participants practice effective argumentation strategies and acquisition conversations. In addition to design work, project management and order processing, designers face the constant challenge of drawing the attention of new customers to their services. The acquisition of potential clients must be pursued constantly and continuously in order to secure and develop the professional existence of small design studios. In order to be able to attract new orders and customers, a sharp performance profile and a precise acquisition strategy are necessary, which are individually adapted to the business field of the own creative company. In a constantly changing market it is helpful to continuously adapt to the requirements of the competitive market and new distributing channels. Whether presentation, online marketing, social media, lunch date or direct acquisition - which strategy is most promising depends on many factors.
The event will be held in German and costs 85€ plus Eventbrite fees and taxes.