With the right social media marketing strategy, you can acquire customers and win fans.

Without social media, it is hardly possible to position yourself with your target group these days. Patrick Klingberg explains basic knowledge on how a successful social media marketing strategy can succeed: How do I create a social media marketing strategy for my product or service? Which social media channels are relevant for which target group? Which content works best on which platform? How can I increase the interaction with my (potential) followers? At what point is a paid business account worthwhile? How do I use adds most effectively? What helpful analysis and content creation tools are there?