UPDATE May 13 - Road to gamescom 2020 - Offers for Hamburg game developers and game companies


*UPDATE May 13, 2020*

gamescom 2020 will be held purely digital and online only. Our Road to gamescom 2020 program still stands. You can find the updated information and call for entries on this page: Call for entries Indie Arena Booth Online






*UPDATE April 17, 2020*

This year, gamescom 2020 will happen online only. This fact has an impact on our "Road to gamescom 2020" call for entries, where we wanted to provide indie developers and companies an opportunity to present themselves at the award-winning Indie Arena Booth. We are currently in close exchange with the Indie Arena Booth team and will find ways to enable participation in the digital version of gamescom. We will keep you up to date - but be sure it will be worth the wait!



Over 370,000 visitors, more than 1,000 exhibitors, over 50 participating countries - gamescom from August 25-29, 2020 in Cologne is the leading trade exhibition for games culture in Europe and an important business platform for the games industry.

This year, gamecity:Hamburg is taking a completely new approach to supporting games developers and game companies at gamescom. Unlike in previous years, gamecity:Hamburg will not be offering a joint stand in the business area, but will be offering together with Hamburg Kreativ Gesellschaft two services at once, enabling companies and teams from Hamburg to present themselves in the gamescom consumer area. To this end, gamecity:Hamburg is entering into a partnership with the Indie Arena Booth -2019, awarded "Best Booth of gamescom" - to offer a Hamburg joint area in the consumer area in Hall 10.2 for the first time. At the Indie Arena Booth, Hamburg game developers and companies can meet publishers, journalists, business contacts and trade fair visitors.


  • With the Road to gamescom program of gamecity:Hamburg, up to 6 game developers and companies from Hamburg will be supported with a free Small Booth at the Indie Arena Booth
  • The Game Mixer@gamescom 2020 program from Creative Ports supports up to 5 game developers with a special program and the possibility to present their game


Creative Ports is an EU-funded Interreg project for the Baltic Sea Region in the field of cultural and creative industries. The project is a cooperation of 14 partners from the Baltic Sea countries - funding agencies, municipalities, international cultural institutes, and universities - who have joined forces in a consortium led by the Goethe-Institut. The Hamburg Kreativ Gesellschaft is a part of it. With the program "Game Mixer" Creative Ports promotes the professional exchange between game developers from all over the world. This year, the Game Mixer will focus on gamescom 2020 for the first time.



Further information about the Game Mixer program and the application process here:



The offers include the participation as an exhibitor at the gamecity:Hamburg joint area at the Indie Arena Booth or as an exhibitor at the Creative Ports joint area at the Indie Arena Booth.

It is important to note that applicants can't receive double funding from the Hamburg Kreativ Gesellschaft and therefore only one application per team/ company is possible for either the gamecity program or the Game Mixer program.

For the gamecity:Hamburg program a jury consisting of representatives of gamecity:Hamburg, Hamburg Kreativ Gesellschaft, and the Indie Arena Booth will decide on the allocation of places.

For the Game Mixer program, a jury consisting of representatives of the Goethe Institute, gamecity:Hamburg and the Hamburg Kreativ Gesellschaft will decide on the allocation of places.


Conditions of Participation


gamecity:Hamburg program:

  • The game developer/game company must be commercially oriented and belong to the games industry.
  • The headquarters or a branch office of the applicant must be located in Hamburg.
  • A playable version of the submitted game must be available for gamescom 2020.
  • In addition to the conditions listed here, the eligibility criteria of the Indie Arena Booth must be fulfilled as stated in the application process on the Indie Arena Booth Website.

Kreativ Gesellschaft: Game Mixer@gamescom 2020 program:

  • At least one commercially published computer game and a playable version of the submitted game must be available for gamescom 2020
  • Head office or branch office of the teams/studios in the city of Hamburg
  • Good knowledge of English
  • Willingness to participate full-time in the seven-day program


© Vianca Reinig Photography | Indie Arena Booth


Application process


To apply for the gamecity:Hamburg program the following steps are necessary:

  • Application via the Indie Arena Booth registration page: Apply
  • In the text field "Short Game Description" the following information must be entered: "We would like to participate in the gamecity:Hamburg program".


The following documents are required to apply for the Game Mixer program:

  • a one-page letter of motivation to Sophia.Jaenicke@kreativgesellschaft.org
  • a curriculum vitae highlighting the professional background
  • a one-page profile of the studio/team with the following information: date of foundation, number of produced/released games, number of developers, achievements (e.g. downloads, users, revenues)
  • a one-page summary of the game shown during the showcase, including game details, game performance (e.g. downloads, users, revenue, KPIs), screenshots


The application phase for the gamecity:Hamburg program runs from March, 10 until April, 30. Further information about the application start of the Game Mixer program can be found at: LINK

The selection of the juries in both programs will take place at the beginning of May. Information on the criteria can be found in the conditions of participation. The selected applicants will then be informed.



Overview of offers:


gamecity:Hamburg – Road to gamescom

Game Mixer@gamescom 2020 Program by Creative Ports

Number of participants

  • Max. 2 exhibitor passes per exhibitor for gamescom
  • If required, additional exhibitor passes can be ordered from the Indie Arena Booth at your own expense
  • 1 exhibitor pass for the gamescom
  • One person per exhibitor


Booth at the Indie Arena Booth in Hall 10.2 (Consumer Area)

  • Exhibitor at the gamecity:Hamburg joint area at the Indie Arena Booth
  • Free Small Booth (incl. monitor and PC) branded for their own game for the entire gamescom (25. - 29.08.) - Delivery of the design by exhibitors
  • When upgrading from Small Booth to Big Booth (+1.800€ plus VAT) or Arcade Booth (+200€ plus VAT) the exhibitor pays the difference
  • Exhibitor at the Creative Ports joint area at the Indie Arena Booth
  • Small Booth (incl. monitor and PC) without branding for their game in rotation with other exhibitors (funded up to and including August 26)


Business Lounge at the Indie Arena Booth in Hall 10.2 (Consumer Area)

  • Two business lounges for gamecity:Hamburg exhibitors at the Indie Arena Booth


VIP events

  • Invitation to the Booth Reception on August 25 and other IAB events
  • Invitation to the Booth Reception on August 25 and other IAB events

Road to gamescom workshop in Hamburg

  • Workshop on pitching, press work, networking etc. in May/June
  • Workshop on pitching, press work, networking etc. in May/June

Game Mixer program


  • Game Mixer Dinner on August 19 in Cologne
  • Game Camp with workshops on August 20
  • Internal showcase on August 21



  • 1 devcom Ticket: tbc.

Travel expense support


  • Travel expenses/accommodation for one person



Announcement: LINK EN

Announcement: LINK DE

Conditions of Participation: LINK EN

Conditions of Participation: LINK DE



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