More initiatives of the Hamburg Kreativ Gesellschaft
More initiatives of the Hamburg Kreativ Gesellschaft

ESL bringt 1.800 Quadratmeter eSport nach Wacken

Der Heavy Metal-Themenpark beim Wacken Open Air wird 2018 um eine Attraktion reicher: In Zusammenarbeit mit der ESL wird ein weitläufiges „eSports-Village“ auf die Beine gestellt.

Zum 29. Mal findet vom 2. bis 4. August das legendäre Open Air im schleswig-holsteinischen Wacken statt - erneut werden um die 85.000 Besucher zum größten Heavy-Metal-Festival der Welt erwartet. Schon in der Vergangenheit gab es keine Berührungsängste der Veranstalter ICS mit der Spieleindustrie: Ubisoft brachte beispielsweise vor ein paar Jahren das Gitarren-Game "Rocksmith" aufs Festival.

Für den ICS-Geschäftsführer Holger Hübner ist die Thematisierung von Gaming auf seinem Open Air naheliegend. "Ebenso wie viele Games bedient sich auch der Heavy Metal Fantasiewelten. Die Zusammenarbeit zwischen Sabaton und World Of Tanks ist dabei nur ein Beispiel, wie hoch die Schnittmenge zwischen beiden Welten ist", kommentiert Hübner im Rahmen der angekündigten Zusammenarbeit mit der ESL. Der eSports-Konzern wird nämlich eine umfassende Gaming-Themenwelt auf das Wacken-Festival bringen.

1.800 Quadratmeter soll das eSports-Village groß werden, das bereits ab Mittwoch, dem 1. August, die Besucher zum Zocken einlädt. Neben einer allgemein zugänglichen Free-2-Play-Area wird es auch jede Menge Turniere geben, bei der Amateure ebenso wie Bands, Pro-Teams und Celebrities in Titeln wie "Playerunknown's Battleground" oder "League of Legends" gegeneinander antreten. Partner der Arena sind unter anderem die Zubehörhersteller Razer und Holger Hübner freut sich über diese neue Festival-Facette: "Natürlich bleibt die Musik das Herzstück des Wacken Open Air, doch wir pflegen einen sehr engen Austausch mit unserer Community, reagieren auf Entwicklungen und sind stets offen für neue Ideen. Natürlich macht es uns auch stolz, dass wir mit der weltweiten ersten eSports-Themenwelt im Rahmen eines Musikfestivals Pionierarbeit leisten."

Wer sich vor Ort vom harmonischen Miteinander von Heavy Metal und virtuellem Wettbewerb überzeugen will: Es sind noch Karten erhältlich.


Photo: Selim Sudheimer

Games Internship: Insights into Hamburg's Game Studio

We accompanied the 20 students participating in this year's 3-week school internship and saw what they had already learned and worked on during the past weeks. This time we stopped by at their first day at Deep Silver FISHLABS and got a great lesson on game design.

Guides to the Games Industry: Interview with Christopher Dring from

Games business outlets: They are our guides to the business but barely guided to. Well, not anymore! In a short article series, we will be your guide to the real guides of the games industry, portraying some of the major B2B outlets that are essential readings in the industry. First up, and Christopher Dring, Head of Games B2B.

Queer Games Bundle 2022 - our Top 5

Pride Month 2022 is almost over and so is the sale period for Queer Games Bundle 2022 on After a successful premiere in 2021, the Queer Games Bundle once again presents lots and lots of games by queer game makers, aiming to support queer creators and celebrate the diversity of their games. We had a look into the bundle and share a few of our favorites from it here!

Three Questions to: RetroBrain R&D - Working on the Intersection between Gaming and Eldercare

The Hamburg-based company RetroBrain R&D is exploring the fascinating cross-section of an easy-to-use game console for the elder generation that has not come into touch with video games so often yet, while also functioning as a medical device that increases their physical and mental fitness.

Games Influencers From Hamburg You Should Know In 2022 - Influencer Guide Pt. 1

Influencers can be an enormous help for developers and gaming startups. With their help, you can put your game on the map and reach an even wider audience. But first, one must get to know the local influencer landscape so let’s have a look at five of the most successful games influencers from Hamburg.

New Feature: The Company Index

We've got a new feature on our website: The company index, listing over 200 companies from Hamburg's vast games industry landscape - check it out!

Pride and diversity: Links, tips and resources

Diversity has become a central topic for the games industry and information, attention and networking are important in this context. On the occasion of Pride Month, we collect events, resources and organizations that can be interesting for LGBTQ+ game developers, employers or allies to start digging deeper into the topic.

Games Lift: Good for you?

If things go well here, we like to keep them going. That is certainly the plan with our Games Lift Incubator. After two successful runs, preparations for the third are well underway. We are still open for teams with a strong vision and ambitious goals. But there’s only a few days left.

Three Questions to: Explorlings - makers of the child-friendly game "Sheeplings"

The Hamburg-based studio Explorlings has a special mission: developing apps for a responsible and gentle introduction of children to the world of digital devices. Lately, they released their first game "Sheeplings" - we took the opportunity to ask Bernhard Mies, CEO and founder of Explorlings a few questions.

Celebrating Pride Month

Gamecity Hamburg celebrates Pride Month June with positive examples of LGBTQ+ related games, a new Gamecity Impulse talk and more.

Games Lift Incubator - The Alumni's Experiences

The Games Lift Incubator is going into the third edition in 2022 already, so we took the opportunity to ask three alumni of the past two years about their experience with the program. These are three very different projects so we were especially curious about their impressions. You can currently apply to the 2022 edition of the Games Lift Incubator until June 14. We hope these reports on the Incubator will help you with your decision to apply.   

Prototype Funding 2022: 398,000 euros for six projects from Hamburg

In the 2022 funding round of the Gamecity Hamburg Prototype Funding program the awarding committee decided to fund six prototypes for digital games by Hamburg-based devs and studios with a total of 398,000 euros. Congratulations to all recipients - we are already excited to see all projects grow and take up speed!

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