Summer Academy 2019
Recruiting with Games Factor
Playfully to your goal! Whether in the advertising and entertainment sector, in the education sector, in the industrial sector or in the corporate context - gamification tools are used in a variety of areas to motivate target groups to interact, to facilitate learning and work processes or to promote motivation and enthusiasm. Also in the field of recruitment playful elements are increasingly used to improve processes and to find hidden talents. In the Summer Academy 2019, students from various disciplines will jointly develop new gamification solutions for matching and selection processes in recruiting.
Challenges in Recruiting
Digitalisation and the scarcity of specialists are placing new challenges on the recruiting sector - both for employers and employees and for volunteer management:
At a time of digitalisation, what skills do both employees and employers need to attract attention? How can suitable professionals and volunteers be identified, recruited and found? How can gamification be meaningfully integrated into the process? How can unusual matchings, interdisciplinary teams and lateral entrants promote the innovative power of the company or organisation?
Specific Gamification Solutions
Based on practical challenges presented by partners such as Deutsche Bahn,Hamburg Wasser, Hamburger Hochbahnand Tonali, the participants of the summer academy work out methodically guided concrete gamification concepts that are intended to support both employees and employers in improving the matching in recruiting. Through the cooperation of students and companies, the expectations of both applicants and employers are equally taken into account.
Multifaceted Competences Needed
In selecting the participants, an interdisciplinary composition is essential. The Summer Academy is directed at students and graduates of various disciplines:
- Human resources, personnel management, personnel development,
- Game Design, Interaction Design, Computer Science, Mixed Reality,
- Marketing, media and cultural management, media technology,
- Business administration,
- Pedagogy, music, cultural studies and musicology,
- Psychology, business psychology, sociology,
- Design, art, theatre and similar disciplines, with an interest in gamification.
Please submit your application by 4 July 2019 (date updated). You can register on the website of the Career Center of the Universität Hamburg. Participation is free of charge.
The Summer Academy will be held in German.
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